Conversion Optimization • Experimentation • Landing Page Design

Niklas Heinsohn

Experimentation specialist with a background in quantitative social research. I use analytics, user research, and A/B testing to improve digital experiences and business outcomes.

Portrait of Niklas Heinsohn
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Experiments Run

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Landing Pages Designed

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Years in Digital Marketing

Selected Highlights

A few examples of things I've done.

📈 Built CRO Program

Established and scaled a CRO and experimentation program to ~25 experiments per year.

🧪 Research Background

Bachelor's degree and ongoing Master's degree focused on empirical, quantitative research.

⚙️ Tool Implementation

Led the evaluation and implementation of a new experimentation platform.