Experience & Education
What I've Done (and Still Do)
My current and previous experiences, including both employment and education.
Work Experience
This is where I've worked before and what I currently do.
Dr. Ausbüttel GmbH & Co. KG
Intern
12/2022 → 01/2023
- •Built foundational expertise in web analytics, SEO, and content marketing
- •Supported website reporting and performance analysis
Dr. Ausbüttel GmbH & Co. KG
Working Student
02/2023 → 05/2023
- •Created SEO-optimized content and landing pages
- •Contributed to website optimization
- •Gained experience in digital marketing, analytics, and UX
Dr. Ausbüttel GmbH & Co. KG
Junior Online Marketing Manager
05/2023 → 07/2025
- •Established and scaled the company's web experimentation program to ~25 experiments annually
- •Developed processes and best practices for user research and A/B tests
- •Planned and executed digital marketing campaigns
Dr. Ausbüttel GmbH & Co. KG
Online Marketing Manager
07/2025 → 04/2026
- •Developed a holistic CRO strategy spanning landing pages, onsite marketing, and experimentation
- •Led the evaluation and implementation of a new experimentation platform
- •Represented the company and customer events
Dr. Ausbüttel GmbH & Co. KG
Conversion Optimization Manager
04/2026 → Today
- •Lead and continuously expand the company's experimentation program
- •Design and build conversion-focused landing pages
- •Use qualitative and quantitative data to identify optimization opportunities
- •Improve digital conversion funnels through data-driven experimentation
Education
These are my completed and in-progress degrees.
Martin Luther University Halle-Wittenberg
B.A. Political Science
10/2017 → 07/2023
- •Minor in Business Administration & Economics
- •Built a foundation in analytical thinking, research design, and empirical social research
- •Developed basic expertise in quantitative analysis and political behavior
FernUniversität in Hagen
M.A. Political Science – Governance and Participation
04/2024 → Today
- •Specializing in governance, political behavior, and quantitative research
- •Applying quantitative methods and statistical analysis (e.g., linear and logistic regression) to complex social questions
- •Completing degree alongide full-time professional work