About Me
Get To Know Me
A quick summary of who I am and what I do.
Professional Summary
Niklas Heinsohn
Combining analytical thinking, experimentation, UX optimization, and creativity to improve digital products and user journeys.
Core Skills
📊 What I Do
I design and optimize digital experiences through experimentation, analytics, and structured problem-solving, combining user behavior, data, UX, and communication to improve business outcomes.
Background & Personality
👤 Who I Am
My academic background in quantitative social research shaped the way I approach problem: analytically, systematically, and with a healthy skepticism toward obvious answers. At the same time, I've always been drawn to creative work such as design, interface, and information architecture, which ultimately led me into digital optimization and experimentation.
Strengths
💪 What I'm Good At
I connect analytical thinking with practical digital execution. Whether it's interpreting user behavior, designing experiments, or improving landing pages, I enjoy turning insights into measurable improvements. My strengths lie where analytical rigor and creativity meet.
Collaboration Style & Process
💻 How I Work
I work independently, value clear and direct communication, and prefer decisions guided by evidence rather than assumptions. My approach is structured and iterative: research, design, test, analyze, improve, repeat.
Professional Development
Here's how I ended up where I currently am.
2017 → 2023
🎓 B.A. Political Science
Martin Luther University Halle-Wittenberg
Completed a Bachelor's degree in Political Science with a minor in Business Administration & Economics, developing a strong foundation in analytical thinking and research.
2022 → 2024
💻 Digital Marketing
Dr. Ausbüttel GmbH & Co. KG
Built SEO-optimized content and landing pages while developing expertise in analytics and website optimization.
2024 → 2027
🎓 M.A. Political Science
FernUniversität in Hagen
Specializing in governance and political behavior as well as empirical and quantitative research methods while studying alongside full-time work.
2024 → Today
📊 CRO & Experimentation
Dr. Ausbüttel GmbH & Co. KG
Focusing on A/B testing, experimentation strategy, user behavior analysis, landing page design, and conversion optimization.